The Sorette Seal of Approval is a trademark licensing program that follows our vetting process to ensure products meet our strict standards - focused on the motherhood journey. Grounded in science and backed by expert research, our Seal gives brands credibility and moms peace of mind. When they see the Sorette Seal, they know the products have been carefully evaluated for this pivotal life stage.

With an overwhelming number of products on the market, moms can find it difficult to identify what they can use during their motherhood journey - from preconception, pregnancy, and postpartum. The Sorette Seal of Approval simplifies this decision-making process, ensuring moms can confidently choose the best products for every stage of their motherhood journey.

With our Seal, brands unlock access to our vertical marketplace, exclusive marketing opportunities, and a thriving community of moms.

For Personal Care Products & Household Cleaning Products:
Brands will agree to our Terms & Conditions for privacy protection and then input their product information directly into our secure platform. This includes submitting a fully transparent formulation, answering questions around third-party testing, and providing sustainability details. The product will be screened against Sorette's proprietary No-Go List™ to ensure compliance with our rigorous standards. This process typically takes 2-4 weeks, depending on how promptly the required information is submitted. After reviewing the results, Sorette may request additional documentation to verify compliance. Once the review is complete, we will notify you whether your product is approved, requires further clarification, or is ineligible for licensing.

For Non-Personal Care Products (Hard Goods):
Brands will submit a detailed list of product materials and relevant safety data for evaluation. Sorette will assess the product based on our proprietary standards, and additional information may be requested as needed. The timeline for this process varies depending on the complexity of the product and the speed of submission.

For Ingestible Products:
Vetting for ingestible products is coming soon.

For Non-Personal Care Products (Hard Goods): Brands will submit their product materials list and relevant safety data for review. Sorette will assess the product based on our standards, and we may request additional information as needed. The timeline for this process can vary based on product complexity and submission speed.

Ingestible Products: Vetting for ingestible products is coming soon.

A one-time annual payment is due once your products are approved. If your products are not approved, no payment will be required (subject to change). The first 5 SKUs are onboarded for free, with a $100 onboarding fee for each additional SKU.

After onboarding, brands can choose from three pricing tiers, each offering a range of licensing and marketing opportunities, including a listing on Sorette.

Our fee structure is designed to align with your company’s annual revenue, providing flexibility for businesses of all sizes. For more information, please contact us at submissions@shopsorette.com.

The Sorette Seal of Approval provides a strong return on investment by building consumer trust and elevating your brand's credibility.

Within the first five months of selling on Shop Sorette, brands have already seen a solid ROI (364%+ Brand 1, 167%+ Brand 2) purely from organic revenue generated through our platform. This early success highlights the immense potential of our Seal, which delivers even greater value as brands leverage it across all distribution channels. By differentiating your products and authentically connecting with the influential mom demographic, the Seal of Approval helps drive long-term growth and brand loyalty.