Introducing Sorette, the first product standard for motherhood.

Credential your business to credibly connect with the millennial mom—a consumer segment with over $3 trillion in spending power.

Is this product pregnancy safe?

Claiming a product is 100% "pregnancy-safe" is not only misleading but also nearly impossible. This stems from significant gaps in chemical safety data—nearly 50% of chemicals in personal care products are classified as "unknown," meaning hazard data is minimal or nonexistent. Additionally, it is ethically impermissible to test products on this vulnerable demographic, further limiting definitive conclusions about safety during pregnancy.

Our Approach

Our meticulous vetting process and careful curation ensure that only the highest-quality, most supportive products meet our standards, building trust throughout every stage of motherhood.

Sorette's Seal of Approval for personal care products is defined as products that are formulated without any of the prohibited substances and within the limits of the restricted substances parameters listed on our comprehensive, research-backed No-Go List™. Sorette's Seal of Approval applies to individual products, not brands as a whole.

Partnering with Sorette means unmatched credibility, enhanced visibility, and direct access to a growing, highly discerning market.

Earn the Sorette Seal of Approval for Your Product!

Earn the Sorette Seal of Approval for Your Product!

The Sorette Seal of Approval is a permanent mark of credibility that continuously builds consumer trust.

Join the growing list of brands empowering families with confidence and credibility at every stage of the motherhood journey.

Let’s make your product a trusted choice for moms!

What Moms Are Saying

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What Moms Are Saying *

"Money well spent! Gives me the confidence I need to best support myself and my baby."

"Knowing I’m using the cleanest products possible for myself and baby!"

"I don’t have to do research and think twice about using it."

Our Offerings

Included with Your One-Time Purchase of the Sorette Seal of Approval

  • Gain the right to use the Sorette Seal of Approval on your DTC platform, marketing materials, and product packaging. Attract discerning customers wherever they shop with this trusted credential.

  • List your approved products on ShopSorette, our curated platform trusted by moms for every stage of their motherhood journey. Expand your reach with direct access to a dedicated audience.

  • Boost your brand visibility through podcast features, social media posts, blog highlights, email spotlights, co-branded events, and more. Let us amplify your story to the motherhood community.

    Receive a customized marketing communications playbook to effectively explain what Sorette Approved means and address pregnancy and breastfeeding-related questions with confidence and clarity.

  • Sorette Insights is a research and intelligence platform dedicated to empowering brands with actionable data to better serve mothers and growing families. Focused exclusively on the motherhood journey—from fertility and pregnancy to postpartum and beyond—we offer consumer perception studies, market gap analysis, product testing, and trend tracking to uncover real needs and opportunities.

    By combining scientific rigor with community-driven insights, we help brands refine their products, strengthen their positioning, and create meaningful solutions that resonate with moms and drive innovation in the motherhood market.

What Our Brand Partners Are Saying

  • “I love that Sorette takes the guesswork out of that and helps make the journey of pregnancy and becoming a mother both enjoyable and stress free...”

    Jacqueline Taylor, Co-Founder Le Prunier

  • "Sorette’s commitment to safer and clean beauty aligns with our values at KORA Organics. Together, we're simplifying the choice for products that are both effective and mindful of what we apply to our skin during this important chapter of motherhood."

    Miranda Kerr, Founder KORA Organics

  • “We are proud to partner with Sorette because their seal of approval means new and expectant moms can select products with confidence, knowing they've been thoroughly vetted for safety. We embrace any opportunity that makes it easier for moms like us to make informed product choices."

    Kate Foster, Co-Founder and CEO The Outset

  • "By joining forces [with Sorette], we aim to offer mothers peace of mind and clarity during their pregnancy and motherhood journeys, knowing that the products they choose have been carefully vetted and curated with their wellbeing in mind. "

    Lauren Wolk Goldfaden, Co-Founder Goldfaden MD

  • "We’re so excited to partner with Sorette as our missions are truly aligned. We are incredibly transparent about the ingredients that are in all of our products and work very closely with our manufacturers to know the source of each ingredient to ensure maximum safety and effectiveness for our customers."

    Akua Boakye Okunseinde, Co-Founder & CCO Karite

Join us on our mission.

Interested in working together? Fill out some info and we will be in touch shortly!

We can't wait to hear from you!